Discovery Calls Without the Cringe | Shannon Wallace

✦ Afraid to pick up the phone. Scared you'll say the wrong thing. Convinced that sharing your offer means you're selling — and that feels all wrong. ✦

Discovery calls don't have to feel like sales calls. Come learn the difference.

This workshop is for you.

✦ Free Live Workshop ✦

You Can Lead a Discovery Call That Feels
Confident, Natural, and Completely Like You.

Walk away with a clear, relational framework for leading client conversations — no scripts, no pressure, no cringe.

You'll know exactly what a discovery call is — and stop treating it like a sales pitch
You'll have a simple framework for leading the conversation from start to finish
You'll know how to share your offer in a way that feels like an invitation, not pressure
You'll leave with more clarity, more confidence, and a grounded way forward

Save My Spot — It's Free

Shannon Wallace
Certified Christian Life Coach

[DATE] · [TIME] CST · 1 Hour · Shannon Wallace, Certified Christian Life Coach · Free · Replay Available

Sound Familiar?

You hang up the call — and immediately start replaying everything you said.

You rehearse your offer so many times it stops sounding like you — and then you hear it come out that way on the actual call and you cringe.
You genuinely care about the person on the other end of the phone. But the moment it's time to talk about your offer, something in you shrinks.
You've tried writing out a script — but when you say it out loud it sounds stiff, awkward, and nothing like who you actually are.
You're not sure what to ask, when to bring up your offer, or how to tell if someone is even the right fit before you're already deep into the conversation.
You know you are called to this work. Nobody told you how to lead this conversation.

Meet Shannon

I know what it feels like to be called to something — and still be afraid to pick up the phone.

When I stepped into life coaching, I had no doubt about my purpose. I had been through the hard seasons — grief, depression, anxiety, the kind of deep ashes most people never talk about — and I had walked out the other side through God's glorious restoration. I had something real to give. I knew it.

But a discovery call? That was a different kind of fear entirely. The thought of connecting with a woman who was hurting and then having to transition into sharing my offer felt wrong. I did not want to sound like a salesperson. Selling felt like the opposite of everything I was called to do.

"I stopped thinking of a discovery call as a sales conversation — and started treating it as the first act of coaching itself. A two-way conversation where both of us are discerning whether this is the right fit. When I made that shift, everything changed."

I stopped shrinking. I started showing up as the guide I was made to be. And my clients felt the difference.

I created this workshop because no one handed me this when I was starting out. You deserve to have this foundation before your first call — not after.

Shannon Wallace
Certified Christian Life Coach · Founder, Ashes to Beauty Life Coaching

What You'll Walk Away With

Not a script to memorize. A framework that sounds like you.

01What a discovery call actually is — and what it is not. When you understand the real purpose of this conversation, the pressure lifts on its own.
02A simple framework for leading the conversation from opening to close — without losing your warmth or your voice.
03The right questions to ask before and during the call — ones that open real dialogue and help both of you discern whether this is the right fit.
04How to listen for fit, readiness, and quiet red flags — because signing the wrong client costs more than an empty calendar.
05A confident, pressure-free way to share your offer that feels like an invitation — not a pitch, not an apology, and not a script.
06A starting point for your own discovery call style — because the best version of this is the one that sounds like you, not anyone else.

After This Workshop

Here's what changes when you know how to lead this conversation:

You get off the call feeling settled instead of scattered — and this is what that actually looks like:

You stop over-explaining your offer. You trust the woman on the other end to make a good decision with what you've shared.
You show up as a guide from the very first conversation — warm, present, and completely yourself.
The right clients say yes. The ones who aren't ready let themselves out. And both of those feel like clarity instead of rejection.
You know what to say when the conversation gets quiet — and you aren't afraid of that quiet anymore.
You stop dreading the call — and you start looking forward to it. Because this is the part of coaching you were made for.

What Women Say

Shannon doesn't coach from a certificate.
She coaches from testimony.

Shannon is an intuitive life coach and has helped me navigate challenging relationships, fears about my life, and some struggles that I was unable to identify on my own. She offers sound teaching and practical tools for overcoming challenges. Her coaching has helped me overcome some longstanding thinking patterns that have not served me well. I highly recommend Shannon as a life coach.

— Kelly

Shannon has been a life saver for me! I very much appreciate her kind and compassionate demeanor. She is a great listener! Her questions and guidance has helped me redirect my thoughts and deal with troubled relationships and situations in my life. I would definitely recommend her to anyone!

— Julie

Is This For You?

This workshop is for the coach who wants to lead with love — not leverage.

This Is For You If:

You are a new or newer coach who wants to feel more settled when it's time to have a client conversation
You feel awkward when the conversation turns to your offer and you don't know how to get there naturally
You want a warm, relational approach — not a script to memorize
Your coaching is rooted in faith and you want your calls to reflect that
You know you're called to this and you're looking for a framework that sounds like you

This Is Not For You If:

You're looking for high-pressure sales tactics or closing strategies
You already have a discovery call process that's working and you're happy with it
You are not in a coaching or service-based business where discovery calls apply

A Few Questions You Might Have

Let's answer them right now.

Is this really free?

Yes. Completely free. No hidden cost, nothing to purchase at registration. Just come.
I've never done a discovery call before. Is this still for me?

Especially for you. It is better to have this framework before your first call than to have to un-learn a habit later. Come before you need it.
Do I have to be certified to attend?

No. If you are getting ready to coach — certified or still in progress — you belong here. This is about having the right foundation for your first real conversations.
Will there be a replay?

Yes. A replay will be available. That said, the live experience is always richer — Shannon will be answering questions in real time.
How long is this workshop?

Approximately one hour. Come ready to engage — this is not a passive presentation.
Will Shannon be teaching this live?

Yes. Shannon will be there in real time. Bring your questions.

Free Live Workshop · Replay Available

Discovery Calls Without the Cringe.

A simple, relational framework for leading confident client conversations — without pressure, awkwardness, or a single salesy word. Come as you are. Leave as a coach who knows how to begin.

[DATE] · [TIME] CST · 1 Hour · Free · Replay Available